Pink Cocaine

Pink cocaine, also called tusi, is usually not cocaine at all. It is a pink-dyed party powder that drug testing most often finds is ketamine mixed with MDMA, and its contents change from batch to batch.

Jessica Miller is the Content Manager of Addiction HelpWritten by
Kent S. Hoffman, D.O. is a founder of Addiction HelpMedically reviewed by Kent S. Hoffman, D.O.
Last updated

Battling addiction & ready for help?

Find Treatment Now

What Pink Cocaine Actually Is

Pink cocaine sounds like a designer version of cocaine. It is almost never cocaine at all. The name covers a pink-dyed powder, also sold as tusi or tuci, whose contents shift from batch to batch, and drug-checking programs keep finding the same two drugs inside it: ketamine and MDMA[1].

The pink color is the product. Beyond the dye and a sweet scent, a bag can hold ketamine, MDMA, caffeine, and sometimes methamphetamine or other substances, in combinations no buyer can predict[1]. It rarely contains the 2C-B it was originally named after, and often no cocaine either[2].

If pink cocaine or the party drugs inside it have taken hold of someone you love, that is not a dead end. This kind of use is treatable, people step away from it every day, and you can find help today.

Pink cocaine is an unknown mix, and some batches now carry hidden fentanyl. Call 988 any time you are in danger.
If someone who used pink cocaine cannot be woken, is barely breathing, has hot dry skin, or is rigid and agitated, treat it as an emergency and act now. For thoughts of suicide, call or text 988 any time.

What to do:

  • Call 911 first. Say where you are and what you see. Most states protect people who call to save a life.
  • If they are overheating or agitated, move them somewhere cool, help them sip water if they are awake, and stay with them. Severe overheating and rigidity from an MDMA mix is a medical emergency.
  • Give Narcan (naloxone) if you have it. A pink powder can hide fentanyl, and Narcan reverses that opioid. It cannot harm someone who does not need it, so give it and repeat after 2 to 3 minutes with no response.
  • When the danger passes, get help started. Find treatment that fits your life →
AddictionHelp.com Fast Facts
  • Pink cocaine usually is not cocaine. Drug-checking programs most often find a mixture of ketamine and MDMA, not cocaine[1].
  • The recipe changes every time. In one seizure study, 33 pink-powder samples held 16 different drug combinations[3].
  • The name is a mistake. Tusi comes from 2C-B, a psychedelic, yet today’s pink powder rarely contains 2C-B at all[2].
  • You cannot dose what you cannot identify. The main danger is that no one knows which drugs, or how much, are in a given bag[1].
  • Some batches now hide fentanyl. Fentanyl analogs have turned up in the ketamine and MDMA supply, adding an unseen overdose risk[4].

Why Pink Cocaine Is Rarely Cocaine at All

The most useful thing to understand about pink cocaine is that the name is marketing, not chemistry. Sellers reach for cocaine because it is famous and expensive, then attach it to a pink powder that is usually built from cheaper club drugs[2].

The Name Is a Sales TrickPink cocaine borrows the glamour of a drug it seldom contains. The color and the cocaine label do the selling, while the powder inside is usually ketamine and MDMA. The branding is the only consistent ingredient.

The Name Comes From 2C-B Not Cocaine

Tusi is a Spanish echo of the letters 2C, from 2C-B, a synthetic psychedelic that produces mild hallucinations and a stimulant lift at recreational doses[5]. As the pink powder spread, it kept the name but lost the ingredient, and most samples sold as tusi today contain no 2C-B[2].

A Pink Dye Sells a Party Powder

What makes pink cocaine recognizable is not a drug but a color. Sellers dye the mixture bright pink and often add a sweet scent, turning a bag of powder into a branded party product[1]. The look signals status and novelty, and it hides how little anyone knows about what is actually inside.

What Drug Checking Actually Finds in It

When laboratories and harm-reduction services test pink cocaine, a consistent pattern emerges from the chaos. Ketamine and MDMA show up as the core of most samples, joined by caffeine, synthetic cathinones, cocaine, or methamphetamine in shifting amounts[1].

Ketamine and MDMA Are the Core Mix

A peer-led testing program at Chilean music events found tusi samples to be highly variable, though ketamine paired with MDMA was a common result[6]. Saliva testing of nightclub attendees in New York told the same story, with tusi users testing positive for cocaine, ketamine, MDMA, methamphetamine, and cathinones[2].

Every Batch Tells a Different Story

There is no standard recipe, and testing proves it. When a Belgian forensic team analyzed 33 pink-powder samples seized at festivals, they found 16 distinct drug combinations among them[3]. Two bags that look identical can carry entirely different drugs at entirely different strengths.

The Unknown Is the RiskWith pink cocaine, the hazard is not one villain drug but the guessing. A dose that felt fine last month can carry more ketamine, a stimulant it lacked before, or a contaminant that was never there. Nothing about the powder warns you.
What testing finds Its usual role in the mix Why it matters
Ketamine A dissociative anesthetic, often the largest share Causes detachment and heavy sedation; heavy use can scar the bladder[7]
MDMA The stimulant and empathy-boosting partner Drives overheating, dehydration, and a serotonin surge, worse when combined[8]
Caffeine and cathinones Cheap stimulant filler Add a jolt that masks a weak mix and strain the heart[3]
Cocaine or methamphetamine Present in some batches, absent in others Layer another stimulant onto an already unknown dose[1]
2C-B The drug the name promises, rarely delivered Turns up in only a minority of samples despite the branding[2]
Fentanyl analogs An unintended contaminant Can stop the breathing of someone with no opioid tolerance[4]

Why Not Knowing What Is in It Is the Real Danger

Every specific hazard of pink cocaine flows from one root problem. Because it is a polydrug mixture with no fixed formula, a person cannot know which drugs they are taking or in what amount, and that blindness is the danger itself[1].

You Cannot Dose a Mix You Cannot Identify

Pink cocaine routinely combines a sedative with a stimulant, ketamine pulling the body down while MDMA and other stimulants push it up[3]. Taking both at unknown strengths makes a safe dose impossible to judge, and redosing because nothing seems to be happening is how people end up taking far too much.

Hidden Fentanyl Turns a Party Drug Deadly

The newest danger is contamination that has nothing to do with the intended high. Fentanyl analogs and nitazenes have been detected in the ketamine and MDMA supply feeding pink cocaine, which means an unseen opioid can ride along in the powder[4]. Testing a sample before use lowers that risk. How fentanyl test strips work →

What Pink Cocaine Does to the Body and Mind

Because the mixture varies, so do its effects, but the common ketamine-and-MDMA blend produces a recognizable and contradictory experience. One drug detaches and numbs while the other energizes and floods the brain with feeling, and the body absorbs both demands at once[8].

A Sedative and a Stimulant at OnceKetamine slows the body and splits the mind from its surroundings. MDMA speeds the heart and lifts mood. Together in pink cocaine, they pull a person in opposite directions, which is part of why the mix is so unpredictable.

Ketamine Brings Dissociation and Sedation

Ketamine is a dissociative anesthetic, and at party doses it creates a floating detachment from the body that can deepen into the immobilizing state users call a K-hole[7]. Heavy, repeated use carries its own toll, including a painful bladder condition that can permanently scar the urinary tract[9].

MDMA Adds Stimulation and a Serotonin Load

MDMA floods the brain with serotonin, dopamine, and norepinephrine, which lifts mood and energy but also drives up body temperature, heart rate, and thirst[8]. Pushed too far, or stacked with other serotonin drugs, it can tip into serotonin syndrome, an overload marked by fever, rigidity, and confusion[8].

The Specific Health Risks of a Pink Cocaine Mix

Layered on top of the unpredictability are concrete harms that follow from combining these drugs. Toxicology reviews consistently trace the worst outcomes of pink cocaine not to any single ingredient but to the collision of several at once[1].

Mixing Uppers and Downers Strains the Heart

A stimulant and a sedative taken together force the cardiovascular system in two directions, and the added caffeine or methamphetamine in many batches only raises the strain[3]. The heart races from the stimulants while the body’s own warning signals are dulled, a combination that can end in overheating, collapse, or a cardiac emergency.

Blacking Out Raises the Danger of Assault

Ketamine’s sedation can slide into total incapacitation, and pink cocaine’s unknown potency makes that far more likely than users expect. Ketamine is among the drugs repeatedly implicated in drug-facilitated sexual assault, precisely because it can leave a person unable to move, refuse, or remember[10]. Using among people you trust, and never alone, matters.

Who Uses Pink Cocaine and Where

Pink cocaine did not appear in a vacuum. It grew out of nightlife, moving from Latin America into Europe and then the United States as a status drug traded in clubs, at festivals, and across electronic dance music scenes[2].

A Club Drug With a BrandPink cocaine spread as much on image as on chemistry. Its color, its cocaine-adjacent name, and its nightlife cachet made it feel premium and modern, which is exactly how an unpredictable mixture gets passed around as something desirable.

It Spread Through Nightlife and EDM Scenes

Surveys of nightclub crowds show how these mixtures travel. In New York’s electronic dance music scene, an estimated 2.7 percent of clubgoers reported using tusi in the past year, with higher use among Hispanic attendees[2]. Nightlife has long been where novel and poorly understood substances circulate first[11].

The Pink Powder Signals Status Not Safety

Part of the appeal is that pink cocaine looks like a curated luxury rather than a street drug[1]. That polish is misleading. The branding says premium and controlled, while the contents say the opposite, and the gap between the two is where people get hurt.

Getting Help for Pink Cocaine Use

Set against all of this is a genuinely hopeful fact. People who use pink cocaine and the club drugs inside it recover all the time, and the treatments that work are well understood, even when the exact mixture someone was using is not.

Scared to StopFear of stopping keeps many people using long after they want to quit. Getting help is safer and more comfortable than facing an unpredictable supply alone. You do not have to hit a bottom first, and one call can begin it.

Treatment Works Even for an Unknown Mix

Because pink cocaine usually centers on stimulants and ketamine, care follows the same evidence-based path used for stimulant addiction. No methadone-style medication exists for these drugs, so structured behavioral therapy is the proven foundation[12][13]:

  • Behavioral therapy leads the way. Counseling that builds new routines and coping skills is the first-line treatment for stimulant use[13].
  • Contingency management has the strongest evidence. Rewarding verified drug-free tests consistently helps people stop using stimulants[14].
  • Starting is the hardest part. The way out is more comfortable and far safer than gambling on the next unknown bag.

The Way Out Is Clearer Than the Bag

Here is the through-line of everything above. You can never fully know what is in a bag of pink cocaine, but you can know that recovery is real and reachable. The approach with the best track record is contingency management, and it works[14].

When you are ready, find treatment that fits your life. To understand the drug the name borrows from, start with cocaine addiction and what is really in street cocaine; to learn about the MDMA at the center of most pink cocaine, read about ecstasy and its effects.

Whenever you are ready to take the first real step, free and confidential help is waiting.

Get matched with treatment that fits your life →

Frequently asked questions

Is Pink Cocaine Actually Cocaine?

No. Despite the name, pink cocaine is usually a mixture built around ketamine and MDMA, and it frequently contains no cocaine at all[1]. The pink color and the cocaine label are marketing. Drug-checking programs most often find a ketamine-and-MDMA blend, sometimes with caffeine, cocaine, methamphetamine, or synthetic cathinones added in unpredictable amounts[2].

What Is Tusi?

Tusi, also spelled tuci, is another name for pink cocaine, a pink-dyed powder sold in nightlife scenes across Latin America, Europe, and the United States[2]. The name is a Spanish echo of 2C-B, a synthetic psychedelic, but most tusi sold today contains ketamine and MDMA rather than the 2C-B it was named after[1].

What Is Pink Cocaine Made Of?

There is no single recipe. Testing consistently finds ketamine and MDMA as the core, joined by caffeine, cocaine, methamphetamine, or synthetic cathinones in shifting combinations[1]. One forensic study of 33 pink-powder samples found 16 different drug combinations, so two bags that look identical can contain entirely different drugs[3].

What Makes Pink Cocaine Dangerous?

The core danger is that no one can know which drugs, or how much, are in a given batch[1]. It commonly mixes a sedative, ketamine, with a stimulant, MDMA, which strains the heart and makes a safe dose impossible to judge. Some batches also hide fentanyl, adding an unseen overdose risk[4], and heavy ketamine sedation can incapacitate a person to the point of danger[10].

Can Pink Cocaine Contain Fentanyl?

Yes. Fentanyl analogs and nitazenes have been detected in the ketamine and MDMA supply that feeds pink cocaine, which means an unseen opioid can be present in the powder[4]. Because fentanyl has no color or smell and is not mixed evenly, testing a sample with fentanyl test strips and carrying Narcan both lower the risk. You can learn more at /harm-reduction/fentanyl-test-strips/.

What Are the Effects of Pink Cocaine?

They depend on the mixture, but the common ketamine-and-MDMA blend produces a contradictory experience. Ketamine brings dissociation and sedation[7], while MDMA adds euphoria, energy, and a rise in body temperature and heart rate[8]. Combining a sedative and a stimulant at unknown doses is unpredictable, and pushing the MDMA side too far can tip into serotonin syndrome, a dangerous overload of fever, rigidity, and confusion[8].

Get Treatment Help

If you or someone you love is struggling with addiction, getting help is just a phone call away, or consider trying therapy online with BetterHelp.

Exclusive offer: 20% Off BetterHelp*

Following links to the BetterHelp website may earn us a commission that helps us manage and maintain AddictionHelp.com. *Get 20% off your first month of BetterHelp. Offer valid for new BetterHelp users only. Offer cannot be combined with insurance.

14 Sources
  1. Abukahok, N., Fitzgerald, N. D., & Palamar, J. J. (2025). An update on the epidemiology of tusi ("pink cocaine"). Current Addiction Reports, 12, 90. https://doi.org/10.1007/s40429-025-00706-y
  2. Palamar, J. J., Abukahok, N., Acosta, P., Krotulski, A. J., Walton, S. E., Stang, B., & Cleland, C. M. (2025). Tusi use among the New York City nightclub-attending population. Addiction, 120(8), 1646-1654. https://doi.org/10.1111/add.70069
  3. Meert, N., Eliaerts, J., Segers, K., & Wille, S. M. R. (2025). Seized party drugs: New substances, combination mixtures, and polydrug use. Forensic Science International, 379, 112780. https://doi.org/10.1016/j.forsciint.2025.112780
  4. Bórquez, I., Pantaleão, B., Brogim, G., da Cunha, A. P., Krawczyk, N., & Bastos, F. I. (2026). Emergence of synthetic drugs in South America: Insights from Brazil, Chile, and Colombia. Harm Reduction Journal. Advance online publication. https://doi.org/10.1186/s12954-026-01480-4
  5. Papaseit, E., Farré, M., Pérez-Mañá, C., Torrens, M., Ventura, M., Pujadas, M., de la Torre, R., & González, D. (2018). Acute pharmacological effects of 2C-B in humans: An observational study. Frontiers in Pharmacology, 9, 206. https://doi.org/10.3389/fphar.2018.00206
  6. Obregón-Berg, C., Fuentealba-Donoso, B., Vidal, I., & Navarrete, J. (2026). Peer-led drug checking in Chile: A case study of the country's first harm reduction service at electronic music events. Harm Reduction Journal, 23(1). https://doi.org/10.1186/s12954-026-01419-9
  7. Erskine, K. L., Dargan, P. I., & Wood, D. M. (2026). Beyond the high: A narrative review of the chronic complications of recreational ketamine use. British Journal of Hospital Medicine, 87(5), 53976. https://doi.org/10.31083/BJHM53976
  8. Farrar, A. M., Nordstrom, I. H., Shelley, K., Archer, G., Kunstman, K. N., & Palamar, J. J. (2025). Ecstasy, molly, MDMA: What health practitioners need to know about this common recreational drug. Disease-a-Month, 71(3), 101851. https://doi.org/10.1016/j.disamonth.2024.101851
  9. Abdelrahman, A., & Belal, M. (2025). Rare but relevant: Ketamine-induced cystitis — An in-depth review for addiction medicine. Addiction, 120(8), 1689-1693. https://doi.org/10.1111/add.70052
  10. Lynam, M., Keatley, D., Maker, G., & Coumbaros, J. (2024). The prevalence of selected licit and illicit drugs in drug facilitated sexual assaults. Forensic Science International: Synergy, 9, 100545. https://doi.org/10.1016/j.fsisyn.2024.100545
  11. Palamar, J. J., Barratt, M. J., Ferris, J. A., & Winstock, A. R. (2016). Correlates of new psychoactive substance use among a self-selected sample of nightclub attendees in the United States. The American Journal on Addictions, 25(5), 400-407. https://doi.org/10.1111/ajad.12403
  12. De Crescenzo, F., Ciabattini, M., D'Alò, G. L., De Giorgi, R., Del Giovane, C., Cassar, C., Janiri, L., Clark, N., Ostacher, M. J., & Cipriani, A. (2018). Comparative efficacy and acceptability of psychosocial interventions for individuals with cocaine and amphetamine addiction: A systematic review and network meta-analysis. PLoS Medicine, 15(12), e1002715. https://doi.org/10.1371/journal.pmed.1002715
  13. Minozzi, S., Saulle, R., Amato, L., Traccis, F., & Agabio, R. (2024). Psychosocial interventions for stimulant use disorder. Cochrane Database of Systematic Reviews, 2(2), CD011866. https://doi.org/10.1002/14651858.CD011866.pub3
  14. Prendergast, M., Podus, D., Finney, J., Greenwell, L., & Roll, J. (2006). Contingency management for treatment of substance use disorders: A meta-analysis. Addiction, 101(11), 1546-1560. https://doi.org/10.1111/j.1360-0443.2006.01581.x
Written by
Jessica Miller is the Content Manager of Addiction Help

Editorial Director

Jessica Miller is the Editorial Director of Addiction Help. Jessica graduated from the University of South Florida (USF) with an English degree and combines her writing expertise and passion for helping others to deliver reliable information to those impacted by addiction. Informed by her personal journey to recovery and support of loved ones in sobriety, Jessica's empathetic and authentic approach resonates deeply with the Addiction Help community.

Reviewed by
  • Fact-Checked
  • Editor
Kent S. Hoffman, D.O. is a founder of Addiction Help

Co-Founder & Chief Medical Officer

Kent S. Hoffman, D.O. has been an expert in addiction medicine for more than 15 years. In addition to managing a successful family medical practice, Dr. Hoffman is board certified in addiction medicine by the American Osteopathic Academy of Addiction Medicine (AOAAM). Dr. Hoffman has successfully treated hundreds of patients battling addiction. Dr. Hoffman is the Co-Founder and Chief Medical Officer of AddictionHelp.com and ensures the website’s medical content and messaging quality.

Real Help. Real Recovery.

Compare centers, explore options and start your path to recovery today.

Find Treatment Now

"AddictionHelp.com is helping to make recovery available to EVERYONE!"

- Angela N.